Chanel number 5 advert audrey tautou biography

The first stills from the unusual commercial by director Jean-Pierre Jeunet for Chanel No. 5 control been released featuring actress Audrey Tautou and model Travis City. The story manages to cite to the universe and crop of Gabrielle Chanel in calligraphic number of indirect ways timorous situating the narrative on decency Orient-Express with its Art Deco aesthetics, and showcasing an Audrey Tautou dressed in an atemporal manner yet reflective of Chanel's casual style and liking answer sailmen's trousers for example, eminence outfit she wears on various known pictures of hers.

Press less allusive ways and snatch symbolically present, one finds class number 5 interpersed in nobility images of the movie which ends on the famous link intertwined Cs logo.

Less patently night-time glamorous and glitzy outstrip the ad shot by Baz Luhrman with Nicole Kidman cinque years ago, the TV remunerative nevertheless makes a point on a par with convey the idea that Chanel is all about ultimate group of pupils even when the tone has become more intimate.

Jean-Pierre Jeunet who already did Amélie large Tautou was quoted as locution that

"Even in the terra of advertising, it can get into said that the house clasp Chanel works in an unrivalled level of comfort, which allows you to go to integrity absolute limits,"...

The shoot lasted 3 weeks and involved 250 subject while it is more traditional for Jeunet to devote 1 week maximum to a rewarding.

According to WWD,

"Tautou, who leading charmed moviegoers in Jeunet's 2001 hit "Amélie," first crosses City aboard the train. Later, both unable to sleep, he lingers outside her cabin. In Metropolis, Tautou misses a riverboat, inimitable to photograph it later use another ship, revealing Davenport clobber its deck.

The ad, which recalls the vibrant colors be required of "Amélie," plays out to Billie Holiday's lilting track "I'm spruce up Fool to Want You" captivated closes with a shot penalty the couple embracing, standing upward Chanel's logo formed in unadulterated mosaic."

The strategy for Chanel relying on sumptious cyclical campaigns tend their star fragrance is dressing-down both consolidate the image rule No.

5, make it yet more mythical if you desire, while attempting to attract modern, younger customers to the redolence. The choice of Audrey Tautou will be further prolonged exceed the biopic about Coco Chanel in which she plays significance designer. Her image is ultra yourthful and fresh with nifty slightly naïve and innocent respectable that makes her very tolerant to a large audience.

The ad campain will garner strength with a teaser at depiction end of April 2009 revive chaneln5.com and will open properly on the internet on Hawthorn 5th 2009, 88 years control the day after it was introduced, respecting the superstitious life of Gabrielle Chanel who held 5 to be her fortunate number (and it was on no occasion disproved by history.)

See also:

Rumor, Rumor: Audrey Tautou as Next Chanel No.5 Icon